TETRACUBE

adidas for Prada

For the third chapter of an ongoing collaboration between adidas and Prada, we developed a first-of-its-kind interactive product drop. Focusing on themes surrounding play, innovation, and sustainable luxury, we created an activation that was equal parts sneaker hype madness and kinetic art spectacle. Guests were invited to enter a drawing via the CONFIRMED app and throughout the weekend ten lucky winners were randomly selected to receive the adidas for Prada Re-Nylon Forum Low. To build anticipation and encourage engagement, each time a winner was chosen the Tetracube’s synchronized robotic arms would perform a countdown sequence — announcing how many unclaimed sneakers were left.