KATO GLOBAL LAUNCH EXPERIENCE

Oakley

I led the global launch experience for Oakley's revolutionary performance eyewear, Kato. We went deep in the Oakley archives, uncovering a legacy of innovation that informed and inspired Kato’s disruptive design. To showcase its benefits and add depth to the story, we developed an athlete seeding strategy featuring top tier talent from Team Oakley. To build heat and anticipation, our campaign created a shared moment that allowed members of Team Oakley to unlock a piece of history. We created an Extended Reality experience that allowed athletes to unlock exclusive content and share it on Instagram, engaging their fans and followers. Day One: Generate intrigue. Our teaser content started with a 24-hour countdown clock hovering above a mysterious and futuristic pod. Day Two: Showtime. We launched synchronized content that worked in tandem with the pod to deliver a first-of-its-kind product reveal to excited fans around the world.