WE THE FUTURE

adidas Originals + Urban Outfitters

We developed and produced a first-of-its-kind experience where attendees augmented 3D selfies in VR and then saw those images projected, larger than life, around musical performances from Phantogram, River Tiber, Remy Banks and Andre Power. Guests became creators in an immersive, futuristic environment that celebrated the adidas Originals + Urban Outfitters ‘We The Future’ campaign.