ULTRABOOST

adidas Running

One Ultraboost. Two Photographers. Three Running Clubs. Four Accounts. Five days of shooting. And a gazillion composites and color-ups. We created, produced, and delivered bespoke photography assets crafted for multiple channels, retailers, and executions. As Senior Art Director of a massive photo toolkit, I was responsible for concepting, casting, location selection, shot lists, final selects, and extensive post-production work. The images below are a Director’s Cut — a selection of my favorite shots that best represent the photographers, the talent, and our collective intent to make beautiful work. In addition to the campaign photography, we were asked to develop a video series for the launch. Stories of Transformation focused on the idea that, beyond physical fitness, running has the power to transform the trajectory of our lives.