DONALD GLOVER PRESENTS

adidas Originals

To launch Donald Glover’s collaboration with adidas Originals, we invited 150 guests to a mansion in Silver Lake, Los Angeles and immersed them in an interactive film viewing experience. Inspired by Glover's campaign films, we created a narrative-driven journey where small groups were guided by docents through five uniquely designed rooms, each representing one of his films. We incorporated an element of theater to extend the film’s concepts and engaged all the senses — sight, sound, smell, taste, and touch to enhance the experience. The evening concluded with a backyard BBQ and a Group Conversation with Donald Glover and his team of collaborators. Additionally, guests were given exclusive access to the films, letting them be the first to share them on social media.